Giant Nike Ball Smashes Ashburton Convertible in Fashion Fail

A black convertible found itself at the centre of a marketing stunt gone awry, as an enormous Nike-branded soccer ball flattened its roof and windshield on a busy Ashburton street.

The ball, apparently part of an 'OODDI' store's latest fashion campaign, missed its mark on enthusiasm and instead landed squarely on the unsuspecting car, drawing the attention of bemused onlookers who witnessed this scene outside the shop.

Gordon Bennett, 57, who happened to be taking his morning smoko with a pie from around the corner, said, "I reckon it's a bloody sign for parking in front of a store like that. Thought they'd park a tank there next." He chuckled, gesturing at the irreparably crushed convertible. "Piss-take if I ever saw one."

As Gordon went back to his pie, the crowd grew, with locals wondering if a new form of guerrilla advertising had taken over Ashburton's serene streets. The convertible's driver, who wished to remain anonymous, was said to be "fucking livid" at the unexpected attention and the impromptu roof conversion.

A spokesperson for 'OODDI' claimed the ball was meant to promote their 'kick-off’ sale, but declined to comment further on whether all marketing strategies involved collateral damage to vehicles. "Look, we didn't intend for it to land this way," they said. "However, it certainly kicked off a conversation."

As of this moment, the soccer ball remains lodged on top of the crushed convertible, and shop staff seem in no rush to find a way to deflate this latest town scandal.