Cantabrians chuckle at Papamoa influencer's marathon beauty shoot

A Papamoa woman's video of what she calls an "effortless five-minute look" runs for 38 seconds. Shooting it took three hours, 41 takes, a sheet over a clothes horse, a step ladder, and her husband standing on the ladder pointing a torch at her head.

Kayla Brunton, 29, posted the clip to her 4,200 followers on Sunday night. The caption reads "no fuss, just me". Her mother, who lives in Mount Maunganui and "just wanted people to know", sent The Daily Yarn 11 minutes of footage from behind the camera. The ring light was not enough. The bedroom light was "too yellow". Husband Dougal, 33, went up the ladder at 1.15pm and came down at 4.20pm.

"She said five minutes," Dougal said. "I know what five minutes means in this house. Took a muesli bar up with me. Ate it about take 12. Arm went dead about take 30."

By take 19 the couple's dog, Mabel, had been put under a sheet on the floor because her fur was "bouncing the light wrong". Mabel stayed there for the remaining 22 takes. A neighbour who came round to borrow a hose described the dog as "coping, I suppose". Dougal missed the supermarket run, which he said was "probably for the best, you don't want to be in there after two anyway".

Dougal has since asked for a credit at the end of the video, either as "lighting" or "grip". Kayla has said no. "It's a no-fuss video. You can't put credits on a no-fuss video. That's the whole point." She added that the torch was hers anyway, and that Dougal had "held it a bit wrong the whole time".

A Tauranga City Council spokesperson confirmed a sheet over a clothes horse does not need a building consent, but said the council would "appreciate a heads-up next time" all the same.

The video has 212 likes. The clothes horse is still up. Mabel is still under the sheet, by choice now, according to Dougal.